Task 3

What have you learned from your audience feedback? Collect a variety of feedback for your product from members of your target audience and from other audience demographics on your blog via YouTube or other sources. Discuss how this feedback related to your own view of the strengths and weaknesses of your product and use it to demonstrate Hall’s concepts of preferred, negotiated and oppositional readings.
The JICNARS scale
A - higher management/ administration/ professional
B - middle management/ administration/ professional C1 - supervisory/ clerical/ junior management
C2 - skilled manual
D - semi and unskilled manual
E - subsistence income/ pensioners/ widows/ casual labour/ unemployed

The Basics of Audience “Audience Engagement” describes how an audience interacts with a media text. Different people react in a different way to the same text. “Audience expectations” are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don’t forget that producers often play with or deliberately shatter audience expectations. “Audience knowledge/foreknowledge” refers to the definite information (rather than the vague expectations)which an audience brings to a media product. “Audience identification” is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle (diversion, personal relationships, personal identity). “Audience placement” refers to the range of strategies media producers use to directly target a particular audience and make them fell that the media text is specially “for them”. “Audience research” says measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored.

Our Feedback

To obtain our audience feedback, we studied a variety of theories in order to help us come up with questions that would effectivly discover if our media video worked well.

Roland Barthes'

theory centres around audience expectations and foreknowledge. some questions we came up with in order to capture this were:

Did you expect the time period to change?
Which props gave you a clue about what the video was going to be about?
Looking at the front cover, what style of music do you expect the band to play?
Do they look as though they are a Local Homegrown band?

Katz and Blumner's

theory is based around what the audience are looking to gain from a media text. Whether they are using it to gain a sense of personal identity, surveilance or diversion. some questions we came up with to see what they gained from our video were:

Do you feel like you were adressed by the video?
Do you feel yourself being reflected in this video?
Would you put this track on your Ipod?

Stuart Hall's

theory is based around how the audience read the video. He suggests the audience recieve a coded message and there are 3 ways they can read this message, through a preferred/negotiated/oppositional reading. these are the questions we thought of based around Stuart Hall.

Did you think the video reflected the 60's Style?
Were you surprised by the change of time period?
Is there anything about the video you would criticize?

After this we created the survey on http://www.surveymonkey.com/
to view our official surveys please use these links.
http://www.surveymonkey.com/s/L6f5DM8
http://www.surveymonkey.com/s/L663Db9