Task 1. in what ways does your media product use and develop forms and conventions of real media products.

Rhythmic Montage We used rhythmic montage to establish the pace of the video. In the 60’s style section the cuts were slow and the shots were very long, during the more modern section the cuts were very fast, cutting between shots of the band and the girls dancing. The different pace in the video contrasts with the slow 60's shot, reinforcing the change in time period giving the audience a greater sense of unexpected pleasure.

Intercutting We used intercutting to both establish a narrative in the video, and create the necessary plaisir and jouissance. By showing footage of the 60’s style intercut with shots of a colourful girl entering the studio, the audience are given unexpected pleasure i.e jouisannce. The sudden change in narrative when Ruby walks in again works to reinforce how the band are accesible and modern. if the fans of the video are able to just walk straight into the studio, it shows how the band are availible for the target audience, and that they are ordinary yet extraordinary.

Conspicuous Lighting We used the lighting to help create a realistic set. Using bright harsh white lighting, it gave the stark, whitewashed feel that 60’s studios we studied had.

Direct Address We used direct address in order to effectively create the star image of our artist being accessible yet inaccessible. By having a close up of Will direct address, we feel like the star is talking to us, we feel that he is acknowledging us and that we are part of his life. By then cutting to a shot of the band intently playing instruments, we are then pushed away by the band, and then cut back to direct address again, in a cycle which keeps audiences interested. This works effectively, because it reinforces that only Jack is looking at the audience. All the audiences focus is on Will which reinforces him to the audience as the most important person. Also it shows how the band is organic and not synthetic because the band are too intent on lpaying their instruments to look at the camera.

Significant shots of band playing Instruments The shot of the band playing their instruments reinforces a unique selling point of the artist. We wanted to market Jack Thompson as an authentic, organic artist with genuine talent. The shot of the band playing reinforces the fact that they are truly talented and focussed on nothing but playing their instruments.