Task 4

We were really pleased with how well we have used the internet to gain helpful background information about 60’s bands, which then enabled us to re-create important mise-en-scene aspects of the style such as lighting and props.

Our confidence with using search engines such as you tube to find original 60’s recordings of bands, and Google to find official band websites of groups such as the yardbirds, helped us research how we could create an authentic 60’s style.

We also found that using email was a really efficient way of communicating with the cast and arranging rehearsals. We also used emails to ask permission from METAL BLADE records to use their song.

We used final cut pro in pre production to create an animatic timeline to help us plan out our narrative more accurately. We found that after creating the animatic timeline certain things about our video changed, the pulling round of the curtain was never in the original pencil storyboards.

We also used Photoshop to edit a picture of the lead singer which we then used as a prop in our music video.

We were really pleased with the blurry camera lens filter we used in after effects, it looked really realistic and authentic and really helped to create a believable 60’s style.

We also thought the color masking we used in after effects looked really striking and interesting. It worked really well in creating sudden contrast with the 60’s style, and then during the switch of styles, we used a sweeping saturation effect to bring the color back in, which really helped create jouissance in our video.

During this montage sequence we found one thing very helpful in particular which was that in Final Cut Pro, we were able to make use of markers with which we could mark significant changes in beat and rhythms. These then helped us edit the montage sequence easily according to the beat.

One challenge we had to face was that we had difficulty with continuation and it was very hard not to make continuation errors, as we cut very quickly and cross-cut with the lead singer. During our shoot the actors didn’t quite get the fact that they had to strip off the clothes exactly the same way and therefore there were some issues with not being able to take certain shots of the band because there were continuity errors. Therefore we got Will’s shirt off very straight at the beginning so that we could use all the shots of him singing (which was another issue because he didn’t quite know the words) to cut away to.

We shot our video using a Sony HD camera which logs each shot as an individual file to make it easier to manage, and allowed us to look back at what we’d shot, which helped us decide what we still had to shoot and what we didn’t need to shoot without worrying about breaking the time line of the tape.
Also during the shoot we took pictures which we used in our digipack.

We used the blog as a creative filter
We were kicking ideas around about blue screening the instruments and having graphics moving over the top, but we decided against it in the end as masking the instruments would’ve been really difficult and taken a lot of time. In the end we decided just to have the swap over of the 60’s to modern instruments and that was the final plan we submitted to the blog.

Task 3

What have you learned from your audience feedback? Collect a variety of feedback for your product from members of your target audience and from other audience demographics on your blog via YouTube or other sources. Discuss how this feedback related to your own view of the strengths and weaknesses of your product and use it to demonstrate Hall’s concepts of preferred, negotiated and oppositional readings.
The JICNARS scale
A - higher management/ administration/ professional
B - middle management/ administration/ professional C1 - supervisory/ clerical/ junior management
C2 - skilled manual
D - semi and unskilled manual
E - subsistence income/ pensioners/ widows/ casual labour/ unemployed

The Basics of Audience “Audience Engagement” describes how an audience interacts with a media text. Different people react in a different way to the same text. “Audience expectations” are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don’t forget that producers often play with or deliberately shatter audience expectations. “Audience knowledge/foreknowledge” refers to the definite information (rather than the vague expectations)which an audience brings to a media product. “Audience identification” is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle (diversion, personal relationships, personal identity). “Audience placement” refers to the range of strategies media producers use to directly target a particular audience and make them fell that the media text is specially “for them”. “Audience research” says measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored.

Our Feedback

To obtain our audience feedback, we studied a variety of theories in order to help us come up with questions that would effectivly discover if our media video worked well.

Roland Barthes'

theory centres around audience expectations and foreknowledge. some questions we came up with in order to capture this were:

Did you expect the time period to change?
Which props gave you a clue about what the video was going to be about?
Looking at the front cover, what style of music do you expect the band to play?
Do they look as though they are a Local Homegrown band?

Katz and Blumner's

theory is based around what the audience are looking to gain from a media text. Whether they are using it to gain a sense of personal identity, surveilance or diversion. some questions we came up with to see what they gained from our video were:

Do you feel like you were adressed by the video?
Do you feel yourself being reflected in this video?
Would you put this track on your Ipod?

Stuart Hall's

theory is based around how the audience read the video. He suggests the audience recieve a coded message and there are 3 ways they can read this message, through a preferred/negotiated/oppositional reading. these are the questions we thought of based around Stuart Hall.

Did you think the video reflected the 60's Style?
Were you surprised by the change of time period?
Is there anything about the video you would criticize?

After this we created the survey on http://www.surveymonkey.com/
to view our official surveys please use these links.
http://www.surveymonkey.com/s/L6f5DM8
http://www.surveymonkey.com/s/L663Db9

Task 2

Task 2

View more presentations from charliehiett.

Task 1. in what ways does your media product use and develop forms and conventions of real media products.

Rhythmic Montage We used rhythmic montage to establish the pace of the video. In the 60’s style section the cuts were slow and the shots were very long, during the more modern section the cuts were very fast, cutting between shots of the band and the girls dancing. The different pace in the video contrasts with the slow 60's shot, reinforcing the change in time period giving the audience a greater sense of unexpected pleasure.

Intercutting We used intercutting to both establish a narrative in the video, and create the necessary plaisir and jouissance. By showing footage of the 60’s style intercut with shots of a colourful girl entering the studio, the audience are given unexpected pleasure i.e jouisannce. The sudden change in narrative when Ruby walks in again works to reinforce how the band are accesible and modern. if the fans of the video are able to just walk straight into the studio, it shows how the band are availible for the target audience, and that they are ordinary yet extraordinary.

Conspicuous Lighting We used the lighting to help create a realistic set. Using bright harsh white lighting, it gave the stark, whitewashed feel that 60’s studios we studied had.

Direct Address We used direct address in order to effectively create the star image of our artist being accessible yet inaccessible. By having a close up of Will direct address, we feel like the star is talking to us, we feel that he is acknowledging us and that we are part of his life. By then cutting to a shot of the band intently playing instruments, we are then pushed away by the band, and then cut back to direct address again, in a cycle which keeps audiences interested. This works effectively, because it reinforces that only Jack is looking at the audience. All the audiences focus is on Will which reinforces him to the audience as the most important person. Also it shows how the band is organic and not synthetic because the band are too intent on lpaying their instruments to look at the camera.

Significant shots of band playing Instruments The shot of the band playing their instruments reinforces a unique selling point of the artist. We wanted to market Jack Thompson as an authentic, organic artist with genuine talent. The shot of the band playing reinforces the fact that they are truly talented and focussed on nothing but playing their instruments.

Posters using our Lead Singer

These are the two posters i created to use in our pop video. The two posters are designed to show the contrast between the 60's and modern.

The poster on the left shows a modernistic design

The one on the right shows a more 60's retro design.

Shooting Schedule

8:30am Cast (Band) meets in No10
- get into costume + make-up
9:00am Shoot starts in the Studio

- band performance (60’s)
10:00am Studio
- audience (60’s)

10:30am Studio

- transition from 60’s into modern (audience)

11:00am Studio
 - modern audience

11:30am Studio
 - TRANSITION

1:00pm LUNCH BREAK

- meet back at 1:45

2:00pm Studio/Corridor

- Paula walking through corridor (both versions)

3:00pm Studio

- missing shots of Paula

3:30pm BEDROOM

- SET - UP

4:00pm Bedroom

- getting ready shots

4:30pm OUTSIDE

- SET - UP

5:00pm Outside

- entering shots

5:30pm INSIDE

- TV zoom in


still needed: Blue screen for TV + Hugo Presenter Shots !!

Some commen views of music stardom

Drug Abuse

A DISREGARD FOR SOCIAL VALUES RELATING TO DRUGS, SEX AND POLITE BEHAVIOUR

agression/anger

Creativity/Talent

Our Star Image

Our star is Jack Thompson. he is an organic artist being nurtured by the record company. he needs to be presented as talented and artistic. like John Mayer or Paolo Nutini. he is the 'Good Guy'