Initial Ideas

in our first few sessions, we talked about our initial ideas.

We decided on the idea of reconstructing a realistic 60's tv studio, with everything in black and white, with period costumes, 60's audiences with costume and hairstyles and we looked into the behavior of 60's audiences. we started off looking for an appropriate genre to use.
we decided on a genre of 60's-70's rock n roll, things like the beatles and the yeardbirds. we eventually, after considering things such as the Kinks and the Beatles, decided on a song by an early 60's band and the Yardbirds, Covered by a recent artist John Rzeznik. we decided on this version because it needed to sound modern and recent so that todays audiences would listen to it.

after we decided the song we could develop our ideas further. we thought that doing the whole video in a 60's style would get boing after a while, so we thought it would be good to add some movement to the video. so we thought about iconic 60's symbols. We thought the MINI is generically 60's so we had the idea of the band or audience members cruising around in a modern MINI.

we also thought about showing the story of the lyrics in the song, somehow showing how either the singer could show his love for a girl or maybe an audience member being obsessed with the singer.