To the copyright holder
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to reqyest permission to use the following track as part of this project:
"For Your Love" by John Rzeznik/The Yardbirds
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Charles Douglas Hiett
Hurtwood House School
Friday, 10 September 2010
Our Target Audience
Our audience is the mainstream 15-25 year olds still in education or just finished. however we have a secondary audience of people who have lived through the 60's-70's or people who have previously like the rock n roll genre.
Institutional Context
The artist we created, Jack Thompson, was born in New York City in 1991 into a working class family. He started writing his own songs and playing guitar when he was 9 years old. After a brief period trying to make it as a solo artist, playing the bar and club circuit when he was just 16 with music similar to The Kinks and more modern Paolo Nutini influences, he was seen by chance by the producer of a heavy rock band called, 'The Clocks'. Jack was frontman to the clocks for allmost three years, in which time he gain in popularity with the young male and female population of america. after t
his He broke with 'The Clocks' to persue a solo career. He is now gaining in popularity with the british audiences, portraying himself as a charming musician similar to Paolo Nutini and John Mayer, who are both very popular in britain.
Jack's infulences include both modern mainstream pop music and classic rock n roll bands such as the Beatles, Rolling Stones, Kinks and Cream. His contemporary competitors are both solo artists such as Paolo Nutini, John Mayer and Newton Faulkner and some bands such as Nickelback, Band of Skulls, The Libertines, The Klaxons and other pop/rock bands that appeal to similar audiences.
The genre of music he plays helps to shape his star image because we associate classic rock and alternative rock with a more masculine artist, possibly a sex symbol. Jack fits this stereotype, but also distorts it slightly as he does have a more femine aspect too him than a generic rock band frontman, this helps him to appeal to a wider audience.
comercially we wish to represent Jack as a real 'Artist'. As his music stresses the use of guitars, we want to show that he has real passion and skill, moreso than the stereotypical pop/rock band. this means we can appeal to both a mainstream audience in that he is a sex symbol and plays popular alternative rock, but can also appeal to a more niche audience, who appreciate skill and artistry with guitars and music.
Jack is signed to Metal Blade Records, a sub company of Warner Bros. Other acts who are signed to Metal Blade include Daniel Powter, Lilly Allen, Jasen Derulo and Mika. All of these are solo artists who have had great success in the UK. As Warner Bros is both horizontally and vertically intergrated i.e it owns companys across all areas of music production, distribution and promotion, Jack has a very good chance of becomeing a succesful solo artist with them. However, the label may decide to push Jack towards making more and more mainstream music, which may alienate his niche auidences, but in general, Metal Blade are very experienced and good at what they do and so provide a good,strong base for Jack.
Who are the Bands/Artists Audience.
Gender: Both male and female
Age: 15- 35
Ethnicity: White
Education: Basic, possibly highly educated for the Niche audiences
Class: Low to Middle
Sexuality: Straight
The typical fan would either be still in or recently out of education, living in low to middle class areas, and would consume other media products such as live concert DVD's, Fan shirts and music television. they may listen to different alternatives of alternative rock, blues rock and classic rock.
his He broke with 'The Clocks' to persue a solo career. He is now gaining in popularity with the british audiences, portraying himself as a charming musician similar to Paolo Nutini and John Mayer, who are both very popular in britain.Jack's infulences include both modern mainstream pop music and classic rock n roll bands such as the Beatles, Rolling Stones, Kinks and Cream. His contemporary competitors are both solo artists such as Paolo Nutini, John Mayer and Newton Faulkner and some bands such as Nickelback, Band of Skulls, The Libertines, The Klaxons and other pop/rock bands that appeal to similar audiences.
The genre of music he plays helps to shape his star image because we associate classic rock and alternative rock with a more masculine artist, possibly a sex symbol. Jack fits this stereotype, but also distorts it slightly as he does have a more femine aspect too him than a generic rock band frontman, this helps him to appeal to a wider audience.comercially we wish to represent Jack as a real 'Artist'. As his music stresses the use of guitars, we want to show that he has real passion and skill, moreso than the stereotypical pop/rock band. this means we can appeal to both a mainstream audience in that he is a sex symbol and plays popular alternative rock, but can also appeal to a more niche audience, who appreciate skill and artistry with guitars and music.
Jack is signed to Metal Blade Records, a sub company of Warner Bros. Other acts who are signed to Metal Blade include Daniel Powter, Lilly Allen, Jasen Derulo and Mika. All of these are solo artists who have had great success in the UK. As Warner Bros is both horizontally and vertically intergrated i.e it owns companys across all areas of music production, distribution and promotion, Jack has a very good chance of becomeing a succesful solo artist with them. However, the label may decide to push Jack towards making more and more mainstream music, which may alienate his niche auidences, but in general, Metal Blade are very experienced and good at what they do and so provide a good,strong base for Jack.
Who are the Bands/Artists Audience.
Gender: Both male and female
Age: 15- 35
Ethnicity: White
Education: Basic, possibly highly educated for the Niche audiences
Class: Low to Middle
Sexuality: Straight
The typical fan would either be still in or recently out of education, living in low to middle class areas, and would consume other media products such as live concert DVD's, Fan shirts and music television. they may listen to different alternatives of alternative rock, blues rock and classic rock.
Initial Ideas
in our first few sessions, we talked about our initial ideas.
We decided on the idea of reconstructing a realistic 60's tv studio, with everything in black and white, with period costumes, 60's audiences with costume and hairstyles and we looked into the behavior of 60's audiences. we started off looking for an appropriate genre to use.
we decided on a genre of 60's-70's rock n roll, things like the beatles and the yeardbirds. we eventually, after considering things such as the Kinks and the Beatles, decided on a song by an early 60's band and the Yardbirds, Covered by a recent artist John Rzeznik. we decided on this version because it needed to sound modern and recent so that todays audiences would listen to it.
after we decided the song we could develop our ideas further. we thought that doing the whole video in a 60's style would get boing after a while, so we thought it would be good to add some movement to the video. so we thought about iconic 60's symbols. We thought the MINI is generically 60's so we had the idea of the band or audience members cruising around in a modern MINI.
we also thought about showing the story of the lyrics in the song, somehow showing how either the singer could show his love for a girl or maybe an audience member being obsessed with the singer.
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