Posters using our Lead Singer

These are the two posters i created to use in our pop video. The two posters are designed to show the contrast between the 60's and modern.

The poster on the left shows a modernistic design

The one on the right shows a more 60's retro design.

Shooting Schedule

8:30am Cast (Band) meets in No10
- get into costume + make-up
9:00am Shoot starts in the Studio

- band performance (60’s)
10:00am Studio
- audience (60’s)

10:30am Studio

- transition from 60’s into modern (audience)

11:00am Studio
 - modern audience

11:30am Studio
 - TRANSITION

1:00pm LUNCH BREAK

- meet back at 1:45

2:00pm Studio/Corridor

- Paula walking through corridor (both versions)

3:00pm Studio

- missing shots of Paula

3:30pm BEDROOM

- SET - UP

4:00pm Bedroom

- getting ready shots

4:30pm OUTSIDE

- SET - UP

5:00pm Outside

- entering shots

5:30pm INSIDE

- TV zoom in


still needed: Blue screen for TV + Hugo Presenter Shots !!

Some commen views of music stardom

Drug Abuse

A DISREGARD FOR SOCIAL VALUES RELATING TO DRUGS, SEX AND POLITE BEHAVIOUR

agression/anger

Creativity/Talent

Our Star Image

Our star is Jack Thompson. he is an organic artist being nurtured by the record company. he needs to be presented as talented and artistic. like John Mayer or Paolo Nutini. he is the 'Good Guy'

Our camera

Marconi V322
Period: from the beginning of 1960's to the end of 1970's
Type: Broadcast TV cameras
Quantity: 2 specimens available

Not strictly a 'broadcast' camera, but certainly a quality vidicon camera. The V322 was intended for industrial and educational studio applications and saw widespread use with educational bodies and in corporate training/promo facilities. Not to mention a few broadcasters too! The camera appears here on a 'Dennard' pedestal. Click on the image to see the reverse aspect.

This is the camera that we found on goldenagetv and I have contacted Paul Marshall and he said we could pick it up in Sessex for our shoot day for about 150 pounds.

we have sent an email to Paul Marshall, and he has come back to us and said he needs some form of definite proof that we are ordering it. we have sent him a formal letter with our request to buy, when we will pick it up and how we will pay.

we ended up not being able to afford this camera and so we created a replica camera that looked realistic through the blurry lens

Organizing Costumes for Cast

This is the final version of our Pop Video Cast

Will Teal - Lead Singer

Tom Evans - Guitar

Sam Hindmarsh - Bass

Jamie Parker - Drums

Glen Pegado - Bongos

Paula Riemann - Lead Girl

Helen Lageder, Courtney Madincea, Tabitha Brown, Emma Stack - Audience Members

The shoot day is the 25th of November and we will send you the shooting schedule as soon as it is finished. Please come with you hair undone so we can then do it for you. You'll be given costumes for when you should look like you are 60's, however when you are meant to look modern we were hoping that you have your own clothes.

If you are a member of the band please, as a modern outfit, wear normal shoes (not white), dark jeans and bring a "good" looking t-shirt and a white shirt in. If you are an audience member pease wear whatever you would wear if you were going to a concert of a rock band. If you are the lead girl (Paula) please wear your biker boots, skinny jeans (either dark blue or black) and bring in about 5 different tops you would wear at a rock concert so we can then decide what looks best.

As well as this for the boys and the audience members, we will sort out 60's outfits which you will have to try on, so please send me an e-mail telling me when you have some free time (probably just about 10 minutes) so that we can see whether it fits and looks good or not. Please also send me a mail with your shoe and clothing size.

Thanks already, I hope you are looking forward to the shoot and thanks for being in it.

Steph, Emma and Chazz

Idealologies of the Music Industry

Keith Negus has published a book, called "Producing Pop". These are some of the best quotes from the book.

"What I'm looking for is the working act. The real act. The act that can get up on stage and do it. That act will give you a career. I signed Black Sabbath umpteen years ago; they are still making records. These are acts that are career acts... Two years ago I started a dance label... Now that's not a career orientated label. I mean those records are non-off situations and every now and again maybe you'll get an artist come out of it." "When I first started it was more about going out and finding bands. That method is becoming more and more redundant. More and more these days I find it's as much about: I sit here and think "there's really a gao in the market for this kind of project...".

I don't go out to gigs. That's not how I find my stuff. It comes through various writers and producers. So if a writer comes in he may have some great songs and maybe is looking for a front person. Or maybe I have the front person who I want to launch into the market but I haven't got the songs. So you put the two together."

Keith Negus identifies two distinct ways of thinking about potential artists from within the music industry. These ideologies shape the way in which the artists' images and careers are developed, and the way that they are marketed towards specific target audiences. The organic ideology of creativity and the synthetic ideology of creativity.



THE ORGANIC IDEOLOGY OF CREATIVITY


...is a naturalistic approach to artists. Furthermore the seeds of success are within the artists, who have to be "nurtured" by the record company. The image of the artist is "enhanced" by the record company and the artist is given time to envolve and progress through their career.


Emphasis is given to album sales and the construction of a successful back catalogue. This is often aimed at older or more sophisticated consumers. Profits generated by this kind of act tend to be part of a long term strategy by the record company.







THE SYNTHETIC IDEOLOGY OF CREATIVITY

A combinatorial approach to artists and material. Executives attempt to construct successful acts out of the artists and the songs at their disposal. The image of the artist is often constructed by the record company. The artist will be given a short time to prove their success before other combinations will be tried out. Emphasis is given to single sales and to promoting first albums. Often aimed at younger, less sophisticated audiences. Profits generated by this kind of artist tend to be part of an immediate, short term strategy by the record company.

BALANCING THE TWO

In practice, the success of synthetic acts will fund the development and investment in organic acts. Most big record labeld will look at balance their roster with a combination of successful synthetic and organic acts to ensure that there are funds available for the day-to-day running of the company as well as long term profit making potential.

PROMOTING ORGANIC AND SYNTHETIC ACTS

--> There are clear distinctions between the ways in which different types of artists are represented to ensure short term or long term success. Organic acts are often sold on their "authenticity", both musically and socially. The image of the artist appears "unconstructed" (although, of course, this is in itself a carefully constructed look). Synthetic acts are often sold on their "look" or personalities. The image of the artist is carefully and unashamedly constructed.

Props List

Microphone (60's - modern)
Bass (60's - modern)
Guitar (60's - modern)
Drums (60's - modern)
Bongos (60's - modern)

These instruments in 60's style and modern version are provided and organized by the school. We want these to change as well because that will signify very clearly that we are changing time.

60's TV Camera

--> We will rent that for about 100 £ for our video.

Posters for the corridor

--> We will take pictures of people (and ourselves) plus the band (Jack Thompson and the Quartet) and then, with the help of the photography department print these of and make them in a 60's style to use for the corridor in our music video.

Cast List

Lead Singer: Will Teal
Guitar: Tom Evans
Bongos: Glen Pegado
Drums: Jamie Parker
Bass: Sam Hindmarsh

Main Girl: Paula Riemann

Audience Members: Helen Lagender, Courtney Madinca, Tabitha Brown,
Emma Stack

TV Presenter: Hugo Ellis

Bodyguard: James Tunstill, Adam Grant

Camera Man: Jason Guildford

This is the Cast for our Production. We had to find a Cast that could, especially in case of the band, look very 60's (hairstyle) but easily be made modern. With the lead singer being Will Teal we found someone perfect even though he is A2 so it was very hard to get him out of lessons, but he has the perfect hairstyle and look for the video. The rest of the band kind of fits that description as well and most of them play the instruments they are meant to play in the video which will probably make things easier. The audience members were chosen simply because of looks and availability and the bodyguards as well because they both look pretty scary and stereotypical. We chose Hugo as our TV presenter, because he has the kind of look as well and as he is my drama teacher I know he will be perfect doing it.