our initial idea was allways that we would take inspirations from early 60's-70's videos, sometimes done in TV studios. we ran with this idea and decided we would set our band in a 60's television stuido, using 60's filming techniques such as long, mid shots of individual band members and long wide shots of the overall band and the audience. However, we decided that this wasnt enough to maintain the momentum of our video, and so we decided to incorporate inventions of the 60's that would still be relevant today into our video.
we played with the idea of adding a MINI car driving the band around to add some movement, because it was invented in the 60's and is still used today, but we ditched that idea after we decided it would be too difficult to film with all the different locations. We then realised we could incorporate different elements of fashion, i.e 60's fashions that were becomeing more popular today.
in order to add some different elements of colour and texture to the video, we thought about blue screening the instruments and having different images of 60's and modern day on the instruments. we also thought we could have cutaways of fans signing the instruments and having them change their patterns gradually as the video progressed, but we decided it would be very difficult and expensive to buy bluescreen paint and it may look blurry or not work at all. this is because we may have shadows on the instruments which would create different shades of blue and it wouldnt work properly.
we realised the video needed some contrast and development, so we came up with the idea of filming the first section in black and white, sticking to the tv studio performance idea, and then introducing a girl dressed in modern clothing during the contrasting part of the music. in this section everyone would still be in black n white except her.
the girl would then slowly start to change the the band members into modern clothing and the video would progress like that until, climaxing at the end of the song when the audience and band members are all in modern dress and colour.
